Monday, November 10, 2014

Content Marketing the Smart Way

Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to clear your mental whiteboard and discuss three questions that form the foundation of your content marketing strategy.

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