Monday, November 10, 2014

"Black Friday" Has Become a Season Unto Itself - and It Started November 1st

Super-charged by increased mobile outreach, intensified consumer planning, and growing numbers of retailer mobile apps, traditional retailers will be going to work earlier, and working harder to engage consumers this season if they want their share of a projected individual $855.00 holiday spend, about 4% higher than last year.

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