As social business and community leaders I encourage you to add one more thing to your to do list for 2015. Collectively, we must take a pledge to expose those who are not practicing what they preach. Small segments of our networks are often the loudest standing tall on their soapboxes made of best-selling books, conference keynotes, and popular blog posts. But visit their social profiles to see what they’re up to on a day to day basis…..crickets.
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