Showing posts with label Whats Your Strategy to Win Consumers "Moments of Truth"?. Show all posts
Showing posts with label Whats Your Strategy to Win Consumers "Moments of Truth"?. Show all posts

Friday, April 26, 2013

What's Your Strategy to Win Consumers' "Moments of Truth"?

Recently I read a remarkable document from Netflix aimed at investors, titled “Netflix Long Term View.” (The fact that the phrase “long term” was in a document from a public company was only one remarkable piece of the story.) Netflix has a “North Star,” and it’s based on customer satisfaction.

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