Friday, October 26, 2012

8 Rules of A/B Testing – The Art in Marketing Science

The skillful trade we’ll call A/B testing is something of an art, an internal competition for bragging rights, if you will, to assure that data collected will plug into “x” holes and render “y” results, pitting two known adversaries, David and Goliath, against each other in an epic battle to assure the best marketing pitch or data structure is perfectly intact and operational.

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