Sunday, February 3, 2013

Can We Create Something Else Like the Super Bowl?

Most of what we consume as a society today has been directed and crafted through the use of mass mediums like TV, print and radio. And this mass medium strategy has worked marvelously in influencing our preferences, likes, dislikes, culture and ultimately our choices — specially during the industrial era when there were no alternatives. Can we recreate another mass experience using a very personalized environment of today?

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