Friday, February 1, 2013

Super Bow: Reaching Beyond the 30 Seconds of Airtime

Today’s top brands understand the need to extend the life of their Super Bowl ads – and their $3 million investment – by publishing supporting content across paid, owned and earned channels leading up to and beyond the big game. Engaging and entertaining an audience before and after the big show through content can amplify brand messages well beyond Sunday’s game.

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