Wednesday, March 27, 2013

5 Digital Marketing Insights from a New Gartner Study

The companies in the Gartner survey spent, on average, 10.4% of their annual 2012 revenue on overall marketing, and 2.5% on digital. As businesses continue to shift resources to digital, a number of trends are emerging that will define the future of marketing. Here are 5 insights from Gartner’s report that virtually any-sized business can use to help shape its digital strategy.

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