A study of 250 luxury brands showed that over the past four years, less than 0.25% of new customers have come through Facebook and less than 0.1% have come from Twitter. Compare that to 9.82% of customers coming from paid search and 6.84% coming from e-mail and you see that social media has never been a strong eCommerce platform.Подробнее о "Twitter Hires First Head of Commerce: Can Tweet Shopping Work?" →
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