Friday, September 27, 2013

#Social Survival Manifesto Principle No. 7: Speak Plainly and Seek to Inform

The age of persuasive communications is rapidly coming to an end online. If your content looks like an ad and reads like an ad, it will be dismissed by those seeking more concrete and credible sources of information. The age of the clever one liner is over. Authenticity is where it’s at on social media.

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