Thursday, October 31, 2013

Consumers Want Treats Without Tricks: Designing Loyalty Programs

The perceived value of the halloween candy, gathered through much trouble for a quite little reward, is way higher than its price on the shelves of Wal-Mart. Why is that? Part of the value of the Halloween candy lies in the fun of gathering it, spending time going from door to door with friends, soon to be rewarded by a small but very valued piece of chocolate.

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