The Big Brand Theory: Dunkin Donuts and Its Community of Fans

Jessica Gioglio, Social Media Manager at Dunkin Donuts, discusses with me some of the energy that emerges around the brand in social media, "We have this amazing fan community that really views Dunkin Donuts as a daily ritual. As a result of that, our mantra is that we don't own our social media channels; our fans do."

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