Wednesday, May 28, 2014

Why Controversy Works for Digital Campaigns, and Why You Should be Trying It

If you want to get people talking about your brand, increase Twitter mentions, Facebook Likes and YouTube views, a controversial social media campaign will do that. If you’re looking to convert those views, mentions and Likes into customers however, you’re going to have to work a bit harder and work out how you can make controversy work for you.

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