Thursday, July 24, 2014

Transitions 2014: CMO Tip of Iceberg Meltdown?




While presenters at Percolate’s full house Transitions 2014 Conference at The TimesCenter in New York City last week debated the future of marketing, I believe most marketers in attendance left knowing they face a big conundrum. Has technology and social disruption accelerated the beginning of the end or end of the beginning for CMOs?





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