Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that social media has in driving sales and brand awareness for retailers online. With over half (54%) of all US residents estimated to use social networking sites at least monthly this year, and the vast majority logging in to Facebook, the social media giant remains top of mind for eCommerce companies looking to boost their advertising reach. This post contains highlights from eMarketer's roundup of trends and stats, as well as bonus material from comScore's Pulse of the Online Shopper study.
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