Try a Little Humor with Your Social Media: It Might Just Save the Planet

Some of the world’s most-recognizable brands flourish in the nonprofit sector; Greenpeace, founded in 1971, is still young, yet it has already achieved worldwide recognition as a campaigning, environmental brand with unmistakable core values. Some of the facts behind #ClickClean, a Greenpeace campaign featured at the 2014 Sustainable Brands conference in London, raised a few eyebrows.

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