Social CRM: The Marketing to Sales to Customer Service Cycle in 1 Click

We all know that social media as a marketing and sales tool grew out of its infancy stage quite a bit ago. If you still need one final piece of proof that it has become a mainstream business channel (other than the fact that every major business uses it heavily, of course), consider that marketing industry watchers are predicting that as much as 20% of most companies' marketing budgets will be dedicated to social channels within the next few years. I doubt it takes that long.

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