An Epolitics.com Christmas present: lots of fantastic reading on the 2012 digital campaign. C.f. our earlier post-election Quick Hits, and also today’s Quick Hits Advocacy Edition. This week, the best branded content has a little bit of everything. From superheroes to talented dogs, brands are pulling out all the stops to create interesting and innovative content to entice their audiences. I hope that these campaigns provide you with some inspiration for different ways to create branded content in the future. MTV’s newest project, the MTV Insights Tumblr aims to teach everything you could ever want to know about Gen Y. It’s a tricky generation that uses all sorts of crazy lingo, but MTV helps to close the gap between generations by compiling a bunch of useful information in one single place. In this week’s edition of Healthcare Social Media in Review we look at patient engagement, an interview with #HCSM moderator and founder Dana Lewis, and a heartfelt poem to recent Healthcare Internet Hall of Fame inductee Ed Bennett.