Showing posts with label Aggregate Statistics Can Steer You Wrong. Show all posts
Showing posts with label Aggregate Statistics Can Steer You Wrong. Show all posts

Monday, December 10, 2012

Aggregate Statistics Can Steer You Wrong

Maintaining a consistent brand and messaging across all of the media, while leveraging the strengths of each media, and speaking directly to different personas requires a ton of work. It’s not enough to see a single view of your customers… you must dive deeper...

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