There has been much debate about content marketing: what is and isn’t, and how it compares to other forms of marketing. In my experience, content marketing is generally campaign driven, and part of a concerted effort to track cause and effect. It is often tied to integrated marketing, and features sales lead generation as the main goal, or at least a component. To rise above the noise, companies and their brands will need to focus on quality and relevance.Подробнее о "Content Marketing and Trends to Watch in 2013" →
