Showing posts with label Study: Social Media and Consumer Empowerment Dont Match. Show all posts
Showing posts with label Study: Social Media and Consumer Empowerment Dont Match. Show all posts

Monday, July 29, 2013

Study: Social Media and Consumer Empowerment Don't Match

According to a study, once a consumer is empowered, it gets very hard to influence him or her through social media. Consumer empowerment by a company means that consumers are involved in significant courses such as in the development of products.

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