Mobile internet is the future. As we step into 2014, I would bet my profession on the future of mobile internet use, and internet search. Over the last few years we have seen the rise of the smart phone, the tablet, and the smart phones that are practically the size of tablets and 2014 will only see an increase in mobile traffic.
Here’s a New Year’s fact: 9 out of 10 marketers that don’t make resolutions don’t achieve them! So, yes, setting goals is good place to start, but better yet is setting the right goals. To help you get off the starting blocks in 2014 on the proverbial right foot, here are 7 pulse-pumping profundities from 7 smartly resolved marketers.
Brands have to work to help consumers to make choices. They need to stimulate recognition, preference and loyalty based on interaction and clear senses of expectation and delivery. Therefore you need to have both choice and competition available.
Since President Obama’s digitally driven victory in the 2008 presidential election, politicians nationwide have been signing on to social media accounts in order to increase their following. They have integrated Facebook, Twitter, and Google Plus into their campaign strategies and have continued to connect with their constituents on social media well after winning — or losing — elections.
The days are gone when email was considered as a killer application, social networking sites holds that distinction and now ruling the world. It began as a venue for teens but now people of all ages use Facebook, Twitter, Google+ and other social sites for both personal and business use.
Usage of mobile devices exploded in 2013, thus mobile internet traffic is quickly overtaking desktop internet traffic. Smartphones allow consumers to always be one click away from their next purchase no matter where they are. Therefore, mobile marketing is any marketer's way to keep pace with and even surpass competition.
The ability for customers to publicly share their frustrations, complaints and issues remains a great concern for businesses and brands on social media. Some businesses relieve this concern by jacking up their privacy settings to keep unhappy customers from being able to openly express their feelings on official social channels.
In October, 2012, Capital One re-launched and rebranded their cash card. The new name, Quicksilver, required both a push around awareness, as well as a strong association with the value proposition. Capital One had already enjoyed some success tying a hashtag in with advertising, but in this case, the hashtag would play an even more central role.
As we look forward to 2014 it’s a good time to think about how you’ve spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which ones turned out to be less worthy of your time?
For some people, SEO implies manipulating websites in an attempt to get a low quality site to rank well with the search engines. If that is the definition being used, than most people will agree that it is dying a slow (and far too prolonged) death.
If you’re a marketer who has advertised your goods or services on Facebook, chances are you’ve had at least one rejected, which seems to be common! There are lots of reasons the social media giant rejects ads which are fairly obvious, but sometimes your ad gets rejected, and you have no idea why.
Go online and you’ll find evidence of countless blog failures. Most of these failures occur within the first six months after the first published post. Why is this? What causes a blogger to just give up? Want my unsolicited advice? Don’t give up!
We are so often obsessed by the social media fever –or, social networking- that we miss what’s going on in the moment. In a sunset I experienced very recently, I was impressed to notice that practically 80% of the people there were taking pictures of the moment for later.
Facebook, Apple and LinkedIn are the fastest growing tech companies in America. And working with these tech companies seems to be the current trend in millennials, so are you ready for a career in the tech industry? Whether you've had your heart set on a career in the tech sector for ages or you're just now considering it, the future of technology is looking bright.
I am fascinated by people who do meaningful work. People who create, share and nurture ideas that move us toward a better future. They somehow operate differently, and I am curious to find out how. Late last year, I decided to start set up interviews with some of these people I could get access to.
For two years, maybe more, I’ve helped real estate agents, writers, and entrepreneurs create strategies for using Facebook for business. I’ve read countless stories and books on the subject, I’ve discussed editorial calendars, the benefits of photos, links, private pages, Facebook groups etc.
As kids get older though the number of times that you have to tell them to stop doing something depends on how much they love doing it and how rewarding the process is. If someone is building lots of links to their sites and getting high rankings, then telling them to stop doing it just once isn't going to work.
To wrap our heads around how to activate employees as builders of brand relationships, it’s important to understand the employee-brand relationship from the angle of the employee’s experience. Customer Experience Management (CEM) focuses on the customer’s emotional journey.
The only real downside to guestblogging as a exclusive lead generation source is that you have to spend a ton of time getting to “know” the blogger’s audience, and it can take time to build the relationship with the blogger.
When it comes to social selling, is there really a need to distinguish between B2B, B2C or even B2Z? Not really, says SalesChaosTV co-anchor Todd Schnick, because what it really comes down to is one human selling to another. “These distinctions,” Schnick says, “are all crap.” Hold on there, counters co-anchor Dan Waldschmidt, don’t business sell differently through social media depending upon whether the customer is someone buying laundry detergent off a shelf or a large company considered a complex service?Listen in on the debate in the video below:
Reflection on SMT Pinterest webinar and my opinion in general.
I like to think of myself as a disciplined person. I’m not so sure that I present myself that way (I do have a flair for randomness), but I can assure you there is empirical evidence that I have discipline deep inside me. I’ll allow that most people probably think they have discipline. I don’t know how many times I’ve heard a smoker say they can quit whenever they want only to fail over and over. Quick tip: don’t buy that pack for the night out where you’ll just have “one or two when you drink” so you don’t have to bum from friends. You’ll inevitably smoke the leftovers the next day.
It's time for business to get to grips with social media and not rely on serendipity. Digital natives don't like overt marketing in their social spaces. Banner ads have a click through rate of 0.05%. So why spend money on advertising in social networks?
Firstly, I can tell you that strategic does not mean employing a campaign manager or a creative marketing agency to take charge of your social media plan and running it. Nor does it just mean setting up Facebook, Twitter, Youtube, Google+ or any other platform account, irrespective how funky your agency might make it look.
Job fairs are usually known as events with less-than-impressive employers recruiting for less-than-desirable positions. This was not the case at all. Apple, Dell, Google, Salesforce.com and other notable tech, media, startup and other digerati -- about 70 companies present -- were out in full-force.
