7 Steps for Creating a Social Media Marketing Plan

"A blog isn't a business plan.” I recently saw that tweet on Twitter, and it really hit home for me the perils of using a new technology or communications tool and thinking that mastering its use or even the fact that you are using it is all you need to know and do for your business. Adding new tools to your marketing and communications toolkit is not a plan. There is nothing strategic about blogging, tweeting and updating your Facebook status if you don't have a plan for not just using the tool but integrating it into your marketing mix. Right? So how do you get started with a plan for social media? Social Media Marketing Plans (SMMPs) can be standalone documents but are more effective when a part of an overall marketing plan for your company. At a minimum, they should reference traditional public relations or marketing tools and tactics. Unfortunately, very few companies and organizations right now are thinking about the integration of social media marketing into what they've been doing marketing-wise. Instead, they tend to cage off social media marketing like...

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