Beet.tv caught up with Tania Yuki from comScore and found out that 80% of all net users worldwide watch video online. Aren’t you glad you were there before they arrived? comScore of course needs to keep up with the times so they’re offering new features and expanding their areas of coverage. Granted, they still make mistakes in reporting far too often for my tastes and their numbers are still questionable at times as they use panels much of the time to gather the information when they should be focusing on direct measurement. They’re looking at new metrics that will give a better idea of how online video stacks up against TV as well as better ways to plan and track your video versus others and total reach and frequency of online video and TV campaigns. But the really interesting thing is that the reason for their continued expansion is the continued expansion of the industry and more importantly, viewing online...
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