There are those among us who honestly believe that the zombie apocalypse is possible and even inevitable. The undead pandemic has sparked countless conversations about how to survive once it’s underway.
I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it.
Everyone is creative, period. The key is to find others with shared interests and leverage your social community of peers to bring these ideas to life. You just never know what you can create together, then build upon again and again.
An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. HubSpot is helping the non-profit 'charity: water' use the principles of inbound marketing to further spread its mission.
If you’re lucky enough to be working on a brand that targets your own demographic, this is an easy one: invite some friends over for a beer and test out your questions to see if you get anything resembling relevant answers.
Politics is not the cleanest industry, by any means. It's often fueled by propaganda, and you never know whose story to believe. However, by using video, I feel like there is more transparency in the government.
Google+ introduced hashtags, along with a number of other new features, last month in an effort to make the Google+ feed a little deeper and more interesting. Hashtags on Google+ are very similar to those on Twitter and now Facebook: you can use them to find, start and join conversations about specific topics. However, Google+ hashtags are slightly different to their Twitter counterparts.
I can’t quite say I ever considered the idea of space commerce being a necessity in the near future, but apparently some people at PayPal think otherwise. As Julianne Pepitone reports early today on CNN Money, ”PayPal is dead serious about getting into the burgeoning field of space tourism.”
Tropical Storm Andrea didn’t waste any time kicking off the 2013 hurricane season with June 1st marking the beginning for the Atlantic and Caribbean regions, a time frame that runs through November 30th.
I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do.
You’d be surprised at how many people don’t see social media as a genuine communications tool, but as a mere “fun thing to do” that has some marketing “stuff” attached to it. Wrong.
A new Adroll study shows that Facebook’s News Feed Ads are in fact generating phenomenal 21x higher click-through rates compared to standard web retargeting advertisements.
I think it’s always helpful to understand the thought process and action for a successful social brand, even if they may not be easily replicatable by others. By creating accessible social content around relevant inbound content, they grew their audience. What’s not to like about that?
While having Endorsements on our LinkedIn profile may be nice to see, the real value of them is questionable. Recommendations on the other hand provide some meat (usually) and tend to be more influential. With the changes to LinkedIn's top navigation on June 9, finding where to add Recommendations became hard to find, unless you already have them on your profile.
Love them or hate ‘em, hashtags have been used for years on Twitter, Pinterest, Instagram and most recently LinkedIn video-sharing site Vine. This is fantastic for getting exposure to new people. When you leave a comment on a Facebook post, you can now attach a photo with it.
Facebook Marketing - choosing your target audience
Are you #confused? Here is a quick guide on understanding hashtags. It will enable you to use them with confidence and impress your friends and colleagues! The information presented here should translate across the major social networks which all use hashtags (with some minor variations).
In March the FTC detailed an updated set of guidelines to prevent deception in digital advertising. Spurred by the birth of a number of social networks and the advancement of tech devices, the document addresses a number of new issues. Companies need to know how these guidelines affect them.
If you haven’t gotten onto the Twitter bandwagon just yet, it is about time you did. With something for both the people using it for personal use and for professional use, it is one of the best social tools now available on the web. It is also incredibly popular and a lot of fun. But how does it work, and how can you start tweeting yourself? What even is a tweet?
"The Internet is to some extent exchanging convenience for freedom, but that is also a simplistic perspective," says Keith Curtis. "The Internet is changing everything: education, business, science, culture. How many know of the Harlem Shake phenomenon? That is a trivial example, but it demonstrates a global mind and that physical distance is no longer a barrier to the exchange of (generally good) ideas."
In this interview, Bryan Kramer and Jeremy Gutsch, of TrendHunter.com, look at building communities around the world that help to spot and translate the largest trends around the globe.
When we’re building audience archetypes or buying personas, what we’re really doing is trying to get into the heads of our prospective buyers, and figure out how they think, feel, and experience the world. We focus on the world they live in, their problems and desires, the things that stop them from getting what they want.
Good links are always going to improve your SEO. While some less popular sites are beginning to find ways to earn lots of links they may not deserve, Google is starting to crack down even more on black hat tactics. As it becomes easier for the bots to pick out good, quality links, they will be even more important when it comes to popularity.
The study did not find that use of the social networking tool differed based on someone’s role in the organization. Ironically, it found that use instead differed by age: younger employees across the company were generally more skeptical of the tool.
Adobe's purchase of Neolane may shake up the Marketing Cloud space more than Salesforce's acquisition of Exact Target. You cannot ignore the potential Adobe now has to be that one-stop shop for digital marketers in the enterprise needing to pull all phases together – online and offline. They own the market for content creation/optimization tools to make content for all devices.
I find that most people lose perspective and often get disconnected from a grander strategy because they get buried in the weeds. Always take a step back and ask yourself what contribution you’re making and how it fits into the grander picture.
