On social media, brands and corporations are still learning basic social skills and are often 'misbehaving'. As peers size one another up based on human qualities, getting one's online personality right has become a must. Trouble these days is that mascots and celebrities will not cut it anymore. On social media, it’s hard to fake being human.
Подробнее о "#Social Survival Manifesto Principle No. 4: Try Acting Like... a Human Being" →
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