5 Key Skill Sets of a Successful Content Marketer

Although falling under the general umbrella of marketing, the role of a content marketer is quite different and unconventional from traditional marketing. The Content Marketing Institute defines content marketing as: “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” From this definition, you can likely think of numerous important skill sets that a successful content marketer must embody; here are 5 skills that are executed by content marketers on a regular basis:

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