Webinar Replay: Talking to the C-Suite: How to Get Buy-in for Your Social Strategy

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Is Freedom of Tweet a Right or a Wrong?

Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats. As we live the digital lifestyle, our expectations are such that any menace should not only be dealt with accordingly, it should be done immediately.

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Facebook Reportedly Planning 15-Second "TV-Style Commercials" Priced at $1 Million - $2.5 Million Per Day

A report on Bloomberg suggests that the social giant is planning to add new 15-second “TV-style commercials” to its News Feed. The new ads will be launched later this year and will be priced at a whopping $1 million to $2.5 million per day, giving Facebook a new revenue stream.

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Groupon Fights Back with Reserve and Breadcrumb (Cue the Rocky Theme)

Groupon has been working hard over the last year to become a one-stop marketing solution for local merchants, focusing on the two areas the majority of small businesses care about: lowering operational costs and increasing sales. Enter Groupon Reserve and Groupon Breadcrumb.

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Enterprise Social Networking Answers True Employee Engagement

It's been over a decade since the concept of Employee Engagement emerged amongst leading large organizations. Today, many C-Level executives have their annual performance reports and KPIs tied to employee engagement results. But there's a disconnect between employee engagement and enterprise social networking.

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Why Google+ Isn't Google-worthy

Google has a wide scope of products aside from its search engine, and each one is an innovative leader in its respective category. However, social media has proven difficult for the digital giant to dominate. Why won't Google+ act like a Google product and be an overwhelming success?

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Mobile and Responsive Design: Hype or Hope? [INFOGRAPHIC]

It is a dream for many people responsible in the developer field: Creating a mobile app once, without the need to amend it for any screen, any device or any audience. Responsive web design is said to be able to deliver just that – one size design fits all kind of a thing. But is it really true?

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Why Our Understanding of Social Media Must Always Be Placed in Context

Context always matters. Whether it's what we write or what we say. Everything detail has the potential to affect the context of what we think or say. Whether we're marketers or researchers, we always need to understand the context of what's being shared. It frames all the decisions we make and all the strategies we subsequently conceive.

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Are You on Board with Social Business?

Social media is constantly evolving—as are social business best practices; business entities and marketers need to be committed to ongoing social learning in order to stay in the game. Content is at the heart of social business; content marketing is absolutely required for success.

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Social Startups: VigLink Helps Publishers and Bloggers Net a New Revenue Stream in Minutes

“Bloggers know their niche inside and out. They can write with authority, build a loyal following and engage their readers. But monetization—turning a blog into a business—that’s a different ball game,” says Oliver Roup, founder and CEO of VigLink, a startup that hooks web publishers and bloggers up with affiliate advertising programs.

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How To Run A Successful Multi-Platform Hashtag Campaign [VIDEOS]

Every month, companies are thinking of new, innovative ways of using hashtags to promote their brands on social media. If you haven’t used hashtags yet, then I advise you start: introduce a hashtag to a campaign you are running currently, or incorporate a hashtag into a campaign you’re planning at the moment.

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5 Reasons Recruiters Don't Click Through Your LinkedIn Profile [INFOGRAPHIC]

LinkedIn is fertile ground for recruiters to get people to fill jobs. According to a Bullhorn survey cited by this infographic, 97 percent of recruiters say they used LinkedIn to find job candidates. Furthermore, 67 percent of recruiters say that they solely use LinkedIn for recruiting.

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4 Identifiers to Target the Perfect Bloggers for Your Brand

First and foremost, you only want to target blogs that fall in to your brand’s niche. From a pool of genre bloggers, eliminate any bloggers who haven’t posted about they niche keyword(s) that you’ve decided encompass your brand and goal with blogger outreach.

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How Are Serious Games Reinventing Businesses?

I had a chance to sit down with Luke Hohmann, Founder of Conteneo, Inc. and creator of Innovation Games® and Knowsy® to discuss how serious games are changing sales and marketing teams at major brands. "The reason serious games are becoming so popular is because we’re learning that when people are playing games, their brain is literally in a different state, says Hohmann.

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How to Increase Your Social Reach: Social Sharing and Following

Social sharing and following is often taken for granted because on social media, share and follow buttons are premade for you. But what about your blog? Your website? There are a plethora of easily accessible, free software plug-ins that will display social media sharing options for viewers, so long as you take the time to install them.

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Master LinkedIn Marketing

LinkedIn is great for making new connections, staying in the know about industry news and trends, sharing content, building and maintaining a following, and amplifying brand reach and visibility. The most common and detrimental mistake brands make on LinkedIn is creating overly “salesy” marketing.

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The Need for Better Regulation in Crowdfunding

It’d be easy enough to say, “I support crowdsourcing as long as the person behind it is doing it for the right reasons,” but what exactly does this entail? Is someone’s project instantly better than someone else’s because their name is not as recognized as that of another?

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Are You Nurturing a Social Media Community or a Self Serving Empire?

How do you balance the need to keep your community growing with the need to service your existing audience? The answer to this question is simple my friends. Serve your community the best possible content you can that helps them meet their goals. Focus on being as relevant as possible, nurturing real relationships and providing value at ever corner.

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Book Review: 5 Takeaways from Youtility by Jay Baer

The book is an easy read and contains statistical information to support the key points. Reading it will inspire ideas on how you can improve your company’s future. "Greatness is a process that requires perseverance and time," Jay Baer says. "By making helpful marketing a never-ending part of your company’s cultural DNA, you enable greatness to emerge whenever and however it can.”

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Native Advertising's Growing Pains

If native ads are to endure long enough to become more than just the latest marketing craze to come and go, brands, marketers and publishers alike will need to adapt certain principles as guidelines in terms of how they execute their native ad content going forward.

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Publicity: When Bad News Is Good

As a rule, public relations professionals advise their clients against getting involved in a confrontational interview such as Reza Aslan's recent one on Fox, but in this case it has worked out splendidly. Aslan is making out like a bandit. The Fox interview virtually guarantees his book will be a bestseller.

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Why Your Business Needs Google+

Google+ is the least well-known and most misunderstood of the social networks. Both Google+ and Google Authorship should be integral to your content-focused SEO strategy, so this article aims to provide a basic introduction and overview as well as highlighting some of the key benefits.

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Google Changes How It Reports AdWords Quality Scores

Recently, Google announced they’re changing how they report AdWords quality scores. They aren’t changing how the quality scores are calculated, just how they’re reported. You should spend some time analyzing your AdWords campaigns to see how you stack up.

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Influencers vs. Advocates: Knowing Your Brand Goal

There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each.

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Hashtag: Great Service

What are people saying about you on Twitter? Who's sharing your Facebook page? To a great extent, you can control what goes online about you, even if you aren't the one composing the content or paying the bill. Just hold onto some basic principles of online reputation management.

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