Thursday, October 3, 2013

For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids

Start collecting the next year’s ed cals in early fall – September and October. This helps you not miss out on great opportunities that it early in the year because your timing is off and you start too late. Magazines, trade publications, large blogs and ezines – round ‘em up and get those opportunities scheduled. They are the low hanging fruit!

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