The Bay Area Make a Wish Foundation deployed some key marketing tactics that made #SFBatKid such a success for Miles and for us. The very first tweet from @SFWish on #SFBatKid received 10 retweets and 5 favorites. By the day of the event, President Obama’s tweet about #SFBatKid reached 40 million followers and was retweeted more than 8K times.
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