Experience drives our tech adoption -- and in this arena, apps currently beat out the mobile web. Smartphones have almost wholly replaced our alarm clocks, our radios, our newspapers and, yes, our computers. And much of that happened long before 2014.
Paula Pedene, APR, is a hero worth admiring who upholds Public Relations Society of America Code of Ethics standards in every way, and her situation has the Arizona PR community in an uproar. In my opinion, she deserves industry recognition in a major way.
My former business partner Dan Callahan has often said to clients, “I can get you on the front page of the New York Times if you really want. You might not like it, but I can get you there.” I was reminded of this, of course, as the racism debacle surrounding Los Angeles Clippers owner Donald Sterling erupted this week.
Do you have a social media policy that includes what to do with your channels in a crisis? Most brands have a general social media policy housed in their communications plan. If you don’t have one, that is where you need to start.
Blogging for a living and in a personal capacity, I find myself analyzing blogs more than others might. Not the numbers or minor details, however: more the style of the content bloggers publish. Skimming through popular (and not-so-popular blogs), you can pick out a number of post commonalities.
How much is that “like” worth? As communicators in this digital age, we’ve all been compelled to be statisticians for social sharing, and sociology does not always mix with mathematics. Until now, that is. Here’s a look at a ShareThis breakthrough, along with a practical example of how a share of sharing matters.
There are plenty of opportunities and bonuses for the everyday business to take part in industry-wide branding, something that most modern marketers would suggest. This “B2B” trend is simply a way to generate ideas, traffic, and notice. It’s also less tacky publishing content within your business’ vertical.
They say imitation is the sincerest form of flattery, and unless it's a very sarcastic impression of your company's CEO, that's probably accurate. It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking.
As Twitter launched their new, (some say Facebook-like) look for profile pages earlier this month, users were excited to see all of the designs new features, including myself. All users on the web version of Twitter will now be able to highlight popular tweets, pin tweets, utilise a bigger background image space and a more noticeable media gallery.
Visual content is consistently shared more than any other form, and also tends to elicit more emotion than text alone. Part of the reason for this is that they require far less time to process than, say, a wall of text. People like to instantly "get" something. Try sharing some pictures, either original content or found online.
If you’re a ‘set it and forget it’ kind of social media marketer, recent statistics may have you thinking more strongly about getting involved in audience-initiated conversations and reviews. Shoppers who read brand responses that offer to refund, upgrade, or exchange products are 92% more likely to purchase
Snapchat contrasts with other networks because “snaps” (the photo messages sent over the network) disappear shortly after they’re sent. This is fundamentally different from networks like Twitter where you build up a body of personalized content that others can view indefinitely unless you manually delete something.
Have you lost your organic reach on Facebook? There’s so much griping these days about brands losing the free reach they once had. With Facebook, we’ve been, well, spoiled. We’ve gotten used to marketing our messages and engaging with customers on the world’s most diverse and consumer rich site in the world - without paying a dime to the platform.
In this era of social media and content marketing, consumers are absorbing an unbelievable amount of brand information every day, so it's imperative for your business to not only capture audience attention but that you develop a relationship with these followers by engaging with them.
CRM is the core system of engagement for managing the use of social with your customers and deriving value, across all functions of your business - sales, service, and marketing. Most companies have one or more CRM systems -- often more than one as a separate CRM initiative may have been pursued for sales vs. service.
Wouldn’t it be nice if you could find current and trending topics and information from 10 (and counting) popular social platforms all in one place? Well, you don’t have to imagine any longer. SmashFuse launched in the past 30 days, making it super easy to search for content ideas to share on social media profiles in a few steps.
Here’s the most poorly-kept secret in the marketing, PR, sales, and religious world: conversion is a numbers game. Whether it’s getting into the NY Times or going viral on YouTube, getting retweeted by @KatyPerry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford.
As marketers, characterizing Google+ as a social network was the first step towards misappropriating the tool for what it truly was. Those who simply treated it as another news feed in which to passively post promotional updates were often the ones characterizing it as a "ghost town" where engagement and referral traffic was impossible to generate.
Just a few short days ago, Business Insider published their list of the hottest pre-IPO adtech companies of 2014. Among companies like Pinterest, AdRoll and AppNexus, number fifteen on the list of high flyers was enterprise social relationship platform Sprinklr.
Sometimes, getting the ear of the board can feel like appearing on Dragons’ Den. Getting approval for changes - and the necessary budget - is hard. So when you see the need to move to more digitally mature marketing methods, just how do you pitch your ideas?
The most important thing about LinkedIn is making sure that you have a great profile. This is what's going to make you stand out. Even if you already have a job and you aren't looking for a new one, having a great LinkedIn profile is still important, because it's how many people will connect with you.
When it comes to your work day, there are ways to work smarter rather than longer. Managing your time efficiently and improving your social media productivity can make a huge difference. Here are 5 tips for improving your social media productivity.
Though the motivations and reasons for Digital DIY approaches are understandable and may seem logical on the surface, more often than not they are suboptimal strategies that aren’t in an organization’s best interests. Here are some of the Digital DIY approaches I’ve seen organizations take.
This is part III of a blog series in which my mentor Natascha Thomson and I try to provide answers to this question by surveying our world-wide networks: How do social media styles differ by culture/nation? Here are results from Australia, Guatemala, Belgium, and Spain.
Google has quietly rolled out a number of significant changes and updates to Keyword Planner that should not only reduce the amount of time spent in the tool, but make it exponentially more useful, as well. The updates rolled out last week make it highly visual and more powerful, with a definite mobile focus.
