Tuesday, April 29, 2014

3 Reasons Marketers Are Crazy to Be Happy About Google+'s Demise

As marketers, characterizing Google+ as a social network was the first step towards misappropriating the tool for what it truly was. Those who simply treated it as another news feed in which to passively post promotional updates were often the ones characterizing it as a "ghost town" where engagement and referral traffic was impossible to generate.

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