As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with b-to-be marketers. As ROI and creating a streamlined customer experience continues to prove the power of digital spending, we’re seeing a steep drop in traditional marketing dollars as digital strategy grabs a bigger slice of the overall budget. Digital marketing provides a cost-effective, metrics-driven, brand awareness to businesses of all sizes. By investing in digital, B-to-b marketers are nimble and engage more qualified audience for their products.
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