The first brands that come to mind these days when many of us think of real-time marketing are FIFA World Cup-related and the Oreo Super Bowl tweet. But those are big real-time marketing shoes to fill, especially when the national and global events that inspired them don’t happen every day. However, we don’t have to walk in their big shoes to leverage opportunities at just the right time, with just the right message, and befitting our customers’ personal values.
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