Make the most of everything you do, say and are to communicate exactly what you wish to convey. Once you’ve done this, it’s time to make the most of the elements, platforms, means, supports and other communication possibilities that both the traditional and the connected economies have to offer: it’s time to carry out “cross media” communication. That is, depending on the medium you work in, take the online to the offline or the offline to the online. Make the most of every channel and opportunity.
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