"Gamification has lost its appeal," said serial entrepreneur Alex Haditaghi, CEO and founder of MoPals (OTCQB: PALS), a rare publicly traded startup and first-ever crowdsourced loyalty program. "While Yelp, TripAdvisor, and FourSquare have built multi-billion dollar businesses collecting customer reviews, those writing them get nothing in return, except a worthless badge." MoPals appeals to this fragmented market by becoming the first loyalty program to reward its members for their feedback and social media interactions.
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