CMO of the Week: Steve Fuller, of L.L. Bean, on Exploring Digital Frontiers

CMO of the Week: Steve Fuller, of L.L. Bean, on Exploring Digital Frontiers

March 05, 2015

In late 2014, an unlikely fashion icon emerged: L.L. Bean’s Bean Boot, which are still handmade in Maine and feature a design that hasn’t changed since 1912. But while the boots have become a must-have item among hip Millenials because of their timeless form, L.L. Bean’s CMO Steve Fuller is using new technology to improve how the company’s marketing functions.

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