The Future Looks Bright If You Use Adaptive Content

The Future Looks Bright If You Use Adaptive Content

March 01, 2015

I recently wrote a blog post on branching content, and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that all of your clients, regardless of whether they’re desktop or mobile, receive the same content on all platforms. This content is well-designed and properly structured: it works cross-platform. If you want to emphasize certain content for a specific group of users, you can do so effortlessly with the help of adaptive content.

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