Memes are an ever-present part of the online experience, especially on social channels. This internet phenomenon has grown in popularity, along with the visual nature of the web and social media. They are a very interesting and now large part of our online culture. For the most part, memes are meant to be funny of sarcastic but because they do grab our attention, businesses can use them to their advantage as long as it is done in a smart or clever way.
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