This will allow them to mitigate data security challenges that accompany the rapid growth and individual adoption of these devices. If you aren’t aware of what devices employees are using, then there is no way to build the right policies around them, leaving your business wide-open to unprotected risks. As social business and community leaders I encourage you to add one more thing to your to do list for 2015. Collectively, we must take a pledge to expose those who are not practicing what they preach. Small segments of our networks are often the loudest standing tall on their soapboxes made of best-selling books, conference keynotes, and popular blog posts. But visit their social profiles to see what they’re up to on a day to day basis…..crickets. If you are a tried and tested business person then by now you have your favorite mix of communication channels you turn to each time you need to promote your online business. And chances are, you mix and match these marketing channels according to what you need to get done. What I love about social media is that is really levels the playing field and allows small businesses to connect one on one with their customers in an intimate way. Marketing is about building relationships with your current, past and future customers. Social media is about sharing great content to communicate in a new way. Drastically improve your writing skills to get better results on your content marketing campaigns. Learn from the 12 tips shared by these world class bloggers and industry leaders. The holidays are almost here, and you’ve likely filled out your Christmas wish list already. Though you’re probably excited to get some of the latest gadgets, you actually might want to hold off just a bit longer. Business leaders or organizational heads who have “employee advocacy” on their to-do lists for 2015 have no right to expect their people to welcome these initiatives with open arms. Effective change management is essential for success; people need to be convinced of the benefits before they commit to participating, and that means senior management setting the example.