We don’t make the products people buy, but we do play a significant role in the way people perceive brands. And now we must ask ourselves, in the current era in which we live, how much longer will simply touting the more, bigger, faster, cheaper, now approach be tolerated by people? How much longer will they be satisfied with nothing more than that from the companies to which they are giving their money?Подробнее о "It’s Time To Consider A Better Metric: Investment On Return" →
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