Instead of an immediate apology, Ryanair CEO Michael O’Leary took another route, publicly stating “We think Mrs. McLeod should pay 60 euros for being so stupid.” Unsurprisingly, the comment didn’t go over well with their customers; the company is still dealing with negative customer sentiment on social even now,...Подробнее о "Year in Review: Lessons from Ryanair’s Social Marketing Miss" →
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