Tuesday, March 19, 2013

The Real Problem with Facebook Graph Search: Perpetuating "Filter Bubbles"

Is Facebook Graph Search limiting our ability to learn new things? Eli Pariser believes that in personalizing search results, search engines are giving users the results that they want, but not that they need. Personalized results narrow our knowledge base and miss an opportunity to expose users to new and different information, creating “filter bubbles.”

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