Jonathan Wichmann, Maersk Line head of social media, asks, “How do you measure being the most influential in this industry? If I would have asked management two years ago what they would have paid to attain that position, they wouldn’t have believed it could be done.” This is how it was done.Подробнее о "The Big Brand Theory: How Maersk Grew Social Media Influence in the Shipping Industry " →
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