Wednesday, September 18, 2013

Hey, MINI: Why Aren't You Interested in Brand Advocates?

I sat down with my MINI car sales representative and told him that I want to buy a Paceman. I wanted to be one of the first in Munich. I wanted to sign the contract. Now. And I asked whether he could open doors to the marketing, PR or social media department at MINI when an idea hit my brain.

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