Tuesday, September 24, 2013

The Social Gold Rush Is Over

Social ROI. Impressions. Retweets. And the effervescent “like.” Yes, they all still matter. Social media is a shiny object that still glimmers. But now it’s time to figure out how to truly integrate it into our businesses. The social gold rush is over. “Prospect” the smart way by integrating social into your people, processes and technology and humanize your business at every touch point.

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