The HUMAN Brand: Chris Malone on Marketing Made Simple TV [VIDEO]

In this show, Chris Malone, co-author of The HUMAN Brand, shares research on how people, product and companies are instantly measured by two factors, warmth and competency. You will learn stories of how Panera Bread and Domino's used warmth and compassion to win legions of fans.

read more

Подробнее о "The HUMAN Brand: Chris Malone on Marketing Made Simple TV [VIDEO]" →