Tuesday, May 6, 2014

Spin vs. Positioning: How to Choose One Over the Other

There is a difference between positioning and spin. Positioning is a sentence about your brand that tells customers what is valuable about your product or service, and why they need you. Spin is stretching the truth or a downright lie.

read more




Подробнее о "Spin vs. Positioning: How to Choose One Over the Other" →
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)