Friday, March 27, 2015

Is Pay Per Click Right for Your Business?

You have likely seen a Pay Per Click (PPC) ad, even if you aren’t sure what it is exactly. Overall, it’s a relatively simple concept—PPC is a form of online advertising where you attract visitors to your website by placing ads on search engines. With PPC you pay only when someone clicks on those ads. The most common examples are the ads that appear at the very top of Google and on the right hand side of the page when you do a search. They’re also the ads that are often seen in online articles.

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