If you tune into the things I write, I take a very strong stand about being bold with your communications—having a clear, strong point of view. Essentially, the enemy I make in doing so are those in the opposite camp—those who believe it’s not important to have a strong point of view (or any point of view). So two camps are created and if it works, you join mine. Outsiders stay outside. Insiders become influential brand advocates.
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